Exploring Elmhurst Dodge: A Comprehensive Overview

Exterior view of Elmhurst Dodge dealership

Intro

With the automotive industry continuously evolving, dealerships like Elmhurst Dodge remain pivotal in understanding consumer needs and market dynamics. Elmhurst Dodge, situated in the heart of Elmhurst, Illinois, prides itself on a rich history dating back to its inception. This article serves as a roadmap through the intricacies of this dealership, showcasing its extensive vehicle offerings, competitive financing options, and the customer service reputation it has built over the years.

As we navigate the specifics, we aim to provide enthusiasts and potential buyers with a well-rounded comprehension of what Elmhurst Dodge embodies. This isn't just about cars; it's about understanding how this dealership has positioned itself within a demanding market while also maintaining steadfast customer satisfaction.

Market Research Overview

Industry Trends and Insights

When it comes to the automotive landscape, trends can shift faster than a sportscar on a racetrack. In recent years, electric vehicles have gained substantial traction, prompting established dealerships to diversify their inventories. Elmhurst Dodge has adapted, adding models that reflect these changes, particularly in the realm of hybrids and electric vehicles. Consumers today are seeking not only performance and style but also environmentally conscious alternatives. The dealership's commitment to keeping up with these industry trends is evident in its recent expansions to vehicle selections and services.

Moreover, digital commerce in car sales is on the rise. More buyers are researching their options online before stepping foot into a dealership, necessitating a strong web presence. Elmhurst Dodge’s website not only showcases its inventory but also offers virtual tours of the dealership and detailed specifications for each vehicle.

Consumer Demographics

Understanding who walks through the dealership's doors is crucial for tailoring offerings. Elmhurst Dodge attracts a diverse clientele. From young professionals eyeing their first vehicles to families seeking spacious SUVs, the dealership serves a wide audience. The data suggests that a growing number of millennials start their vehicle search online, reinforcing the need for a robust digital presence. Furthermore, the dealership caters to an increasingly tech-savvy population. Features like advanced safety technology and integrated infotainment systems are high on buyers' wish lists these days.

Reviews and Ratings

Detailed Product Breakdown

One of the critical factors that determine a buyer's choice is the reputation of the models offered. Elmhurst Dodge stocks an impressive range of vehicles including the latest Dodge Charger and the family-friendly Chrysler Pacifica. Each model is evaluated not just for its performance but also for reliability and user satisfaction.

Dodge Charger: Known for its powerful engine options and sporty aesthetics, currently rated highly for performance on various review sites.
Chrysler Pacifica: Lauded for its spacious interior and family-friendly features, often highlighted in family-oriented vehicle reviews.

Expert Review Summaries

Experts in the automotive field frequently commend Elmhurst Dodge’s approach to customer service. Reviews note how sales representatives take time to address buyer inquiries and provide insights on financing options.

"A positive buying experience at Elmhurst Dodge stems from their knowledgeable team who truly guide customers through the vehicle selection process."

For detailed insights, reviews can often be found on platforms like Car and Driver or Edmunds which consistently feature ratings based on expert evaluations and consumer feedback.

Intro to Elmhurst Dodge

Elmhurst Dodge holds a unique place not just in the landscape of automotive dealerships, but also in its community. This section aims to provide a meaningful backdrop for understanding what Elmhurst Dodge represents. With an eye for detail, we dissect the significance of Elmhurst Dodge within the larger context of the automotive industry and highlight its unique offerings that cater to enthusiasts and buyers alike.

Historical Background

Founded several decades ago, Elmhurst Dodge has persevered through the various ebbs and flows of the automotive market. It started off as a modest establishment in Elmhurst, Illinois. Early records show that it catered to a small group of loyal customers, focusing on service and personalized attention rather than sheer sales volume. Over the years, it morphed into a reputable dealership known for its integrity and transparency. \n The dealership has weathered economic storms and changes in consumer trends, continually adapting its strategies. One significant transition in its history was expanding its vehicle lineup to include a broader range of options. This allowed Elmhurst Dodge to draw in diverse customers—from families needing spacious vehicles to car enthusiasts looking for performance-driven models. The historical timeline of Elmhurst Dodge showcases a dedication to evolution, reflecting the dynamic nature of the automotive industry.

Location and Facility Overview

Elmhurst Dodge is strategically located in a bustling area, easily accessible from major roadways and highways. This prime location is not just for show; it is a critical aspect of the dealership’s success. Customers can conveniently stop by before or after work, making routine car care a breeze. The facility itself stands out with a modern design, equipped with advanced technology while still comforting customers with a warm, welcoming atmosphere.

Upon entering, one might notice a spacious showroom filled with the latest models. Each vehicle is displayed to allow customers a more intimate look, beyond just the pride of ownership. There is a dedicated section for pre-owned vehicles that maintains the same level of care and attention, ensuring that quality remains paramount no matter the budget.

Apart from the showroom, the service center is another highlight of Elmhurst Dodge. It features state-of-the-art equipment operated by trained professionals, ready to tackle anything from routine maintenance to specialized repairs. The layout is designed for efficiency, ensuring a smooth flow from drop-off to pickup. Emphasis on cleanliness and organization shows the dealership's commitment to quality and customer satisfaction.

Elmhurst Dodge’s dual focus on location and facility resonates deeply with its customer base. The convenience and professionalism of the establishment ensure that buyers feel valued, tending to both their needs for quality vehicles and top-notch service.

Vehicle Inventory Analysis

When considering a vehicle, analyzing the inventory available at a dealership can be a game changer. At Elmhurst Dodge, the diverse selection of vehicles significantly impacts the purchasing decisions of potential buyers. By understanding the trends in available models, new releases, and pre-owned options, customers can make informed choices that align with their personal and financial goals.

New Dodge Models

Challenger

Showroom showcasing various Dodge models

The Dodge Challenger stands tall in the realm of muscle cars. With its retro-inspired design and powerhouse engines, this model attracts a lot of muscle-car aficionados. The key characteristic that makes the Challenger a hot contender is its engine variety – from the standard V6 to the roaring HEMI V8, there's a flavor for everyone. This flexibility allows buyers to choose between economical performance and thrilling raw power, making it a popular pick at Elmhurst Dodge.

But it’s not all sunshine. One could argue that the Challenger's size can be a disadvantage when navigating tight urban environments. Still, for those who cherish the thrill of driving, the advantages far outweigh any minor inconveniences. The Challenger undeniably adds depth to the inventory, appealing to those seeking that classic American muscle vibe with modern tech features.

Charger

On to the Dodge Charger, a beast that encapsulates the essence of a four-door performance sedan. It presents a perfect balance of space without compromising on speed. Charger's unique selling point is its comprehensive range of available trims, catering to both luxury seekers and performance junkies. With features like advanced safety and tech integrations, it’s clear that the Charger doesn’t just deliver power; it also prioritizes the driver and passenger experience.

However, buyers should know that the sporty design can sometimes mean limited rear visibility, a common trade-off for style. The Charger stands as a solid investment for those who want both family utility and exhilarating driving performance, solidifying its position in the inventory at Elmhurst Dodge.

Durango

The Dodge Durango represents a unique blend of capability and family orientation. With its spacious interior and impressive towing capabilities, it's an excellent choice for those requiring more than just a daily driver. The key characteristic of the Durango is its impressive seating capacity – this vehicle comfortably fits up to seven, making it a solid go-to for families or anyone in need of extra space.

Unique to the Durango is its rear-wheel-drive platform, which many would argue enhances driving dynamics. This feature adds a sporty feel to a vehicle that many use for family trips. Nonetheless, the Durango's larger footprint might deter those looking for a compact vehicle. Ultimately, it brings immense value to the lineup of offerings at Elmhurst Dodge, appealing to buyers looking for versatility without sacrificing performance.

Used Car Selection

Certified Pre-Owned Options

The Certified Pre-Owned (CPO) program at Elmhurst Dodge is worth a deeper look. This program showcases cars that have passed rigorous inspections, providing buyers with confidence in their purchase. The standout characteristic of CPO vehicles is the extended warranty that often accompanies them, offering peace of mind that is hard to find in standard used cars.

The benefits of choosing a CPO vehicle include the excellent condition of the cars, added manufacturer support, and lower price points compared to brand-new models. However, it’s essential to be mindful that the selection might be more limited than new cars, potentially leading to compromises on model options or features. Nevertheless, for smart shoppers, CPO options often provide a solid mix of reliability and value, enhancing the inventory at Elmhurst Dodge.

Trade-In Process

Finally, the Trade-In Process at Elmhurst Dodge is streamlined to benefit customers looking to upgrade. The primary advantage of this process is the convenience it offers – buyers can assess their vehicle's value right on-site, simplifying the overall purchasing experience. Elmhurst Dodge ensures that the trade-in values are competitive, which is essential for buyers hoping to offset the cost of a new vehicle.

While the trade-in may seem straightforward, customers should come prepared with research on their own vehicles' value. Many have found it worthwhile to conduct their due diligence to ensure they are receiving a fair offer. Despite these considerations, the ease of trading in an old vehicle can significantly enhance the buying process for many customers at the dealership.

Customer Experience at Elmhurst Dodge

A dealership's customer experience is crucial to its reputation and success. Elmhurst Dodge places a strong emphasis on ensuring that its customers walk away with not just a vehicle but a positive impression that lingers long after the sale. This section provides a clear view of the purchasing process and customer service ratings, shedding light on what buyers can expect.

Purchasing Process

Initial Visit Expectations

When stepping into Elmhurst Dodge for the first time, potential buyers might expect a warm welcome that sets the tone for a smooth and transparent experience. The dealership prioritizes its customers by providing knowledgeable staff who are ready to assist. One key characteristic of this initial visit is the thoroughness with which representatives engage with prospective buyers.

Visitors are greeted with personalized attention, which can make all the difference. Instead of feeling like just another face in the crowd, customers often remark on how they feel appreciated. This is beneficial because it cultivates a sense of trust, vital in making significant purchasing decisions.

Moreover, Elmhurst Dodge offers a unique feature during the initial visit—a no-obligation consultation where potential buyers can discuss their needs and preferences without any pressure. This approach gives customers time to think and reflect on their choices, fostering a more relaxed atmosphere. The advantage here is clear; it shows that the dealership values customer input and wants to build long-term relationships, rather than just making a quick sale.

Test Drive Procedures

Moving onto the test drive, this is often regarded as the defining moment for many buyers. Elmhurst Dodge prides itself on the range of vehicles available for test drives, ensuring that customers can experience the actual feel of the car they consider purchasing. This procedure is important because trying before buying can significantly sway a customer’s decision.

During a test drive at Elmhurst Dodge, one notable characteristic is the dealership's emphasis on customer comfort. A representative typically accompanies potential buyers, providing insights on vehicle features, handling, and technology. This unique feature enhances the test-driving experience, equipping customers with knowledge as they navigate the vehicle on the road—essential in a moment that often feels pivotal in the purchasing journey.

However, some customers might find the presence of a representative somewhat intrusive. Yet, the dealership navigates this concern by ensuring that the experience remains conversational and informative rather than overwhelming. The advantage here is that customers leave the test drive with a well-rounded understanding of not only the vehicle’s capabilities, but also how it aligns with their personal driving needs.

Customer Service Ratings

Customer service ratings at Elmhurst Dodge are reflective of the dealership’s continuous commitment to excellence. Reviews often highlight the patience and understanding exhibited by staff when engaging with customers. Buyers express that they feel valued as individuals rather than just sales figures. This aspect is critical, especially in an industry often criticized for impersonal transactions.

The emphasis on customer satisfaction can be seen in various feedback platforms where the dealership boasts a higher-than-average rating compared to regional competitors. Many buyers take to sites like Facebook and Reddit to share their positive experiences, thereby organically boosting the dealership's image.

“Purchasing my first car was daunting, but Elmhurst Dodge made it feel like a breeze. I felt respected and heard.” – A satisfied customer’s review.

In summary, the customer experience at Elmhurst Dodge is deeply rooted in crafting meaningful relationships, creating an environment where buyers feel not just acknowledged, but also part of a community. Through attentiveness in the purchasing process and commendable customer service ratings, the dealership exemplifies how a focus on experience can distinguish itself in the automotive industry.

Financing Options Available

Financing options are a critical component of any dealership experience. At Elmhurst Dodge, these options not only simplify the purchasing process but also cater to a diverse clientele with varying financial backgrounds. Understanding the significance of these elements can help buyers make informed decisions that suit their budgets and lifestyles.

Loan Availability

Securing a loan is often one of the first steps for consumers looking to purchase a vehicle. Elmhurst Dodge provides a range of loan options, ensuring that potential buyers have access to competitive rates and flexible terms. This ease of access can significantly impact the buying process, as it alleviates the stress of securing financing from traditional lenders.

One notable feature here is the personalized consultation provided by finance specialists. These professionals work closely with customers to assess their financial situation and identify loan products that align with their needs. Here are some key advantages of the loan availability at Elmhurst Dodge:

Competitive Interest Rates: Rates can sometimes be lower than those available through other financing sources, which can lead to substantial savings over time.
Flexible Terms: Elmhurst Dodge offers a variety of term lengths, allowing buyers to choose a payment plan that best fits their budget.
In-House Financing Options: The dealership also provides options for in-house financing, making it easier for those with less-than-perfect credit to find solutions.

In short, Elmhurst Dodge’s commitment to helping customers find appropriate loans can transform a daunting task into a manageable one, setting the stage for a satisfying vehicle purchasing experience.

Leasing Programs

Another attractive option offered at Elmhurst Dodge is leasing. This alternative can be beneficial for those who may not want to commit to long-term ownership. Leasing allows customers to drive a new vehicle every few years without the hassle of worrying about depreciation or resale value.

Leasing programs often bring several enticing benefits:

Lower Monthly Payments: Typically, monthly payments for leases are lower than loan payments, which can make it easier for consumers to manage their finances while driving a new car.
Maintenance and Warranty Coverage: Many leases come with maintenance packages, which means costs related to repairs are often covered during the lease period.
Access to New Models: Leasing provides the chance to drive the latest models equipped with cutting-edge technology and safety features more frequently, without the long-term commitment.

Elmhurst Dodge lays out clear leasing terms so customers can fully grasp the agreements they are entering into. Knowledge of potential mileage limits and wear-and-tear guidelines is vital for those considering this route. It helps ensure that expectations are aligned, making for a more satisfying vehicle experience.

“Understanding financing can be the key to a successful car-buying journey.”

Service and Maintenance Department

The service and maintenance department at Elmhurst Dodge stands at the crossroads of customer satisfaction and vehicle longevity. This segment is crucial because it not only underscores the durability of Dodge vehicles but also reinforces the dealership's commitment to its customers. Investing in quality service ensures that drivers can rely on their vehicles, enhancing the owning experience while minimizing potential issues down the line. The comprehensive nature of the services offered here speaks volumes about the dealership’s understanding of client needs and vehicle care.

Service Offerings

Routine Maintenance

Routine maintenance often feels like the unsung hero of vehicle care. At Elmhurst Dodge, it encapsulates a variety of essential tasks that keep your vehicle running smoothly. This routine check-up typically includes oil changes, tire rotations, and fluid checks. The real beauty of routine maintenance lies in its preventive nature. Catching small issues before they blossom into costly repairs is like noticing a sprout before it becomes a weed.

The key characteristic of routine maintenance is its regularity. Dodge owners are encouraged to adhere to the manufacturer’s recommended service schedule. This choice is popular among drivers because it not only preserves the vehicle's warranty but also extends the lifespan of the engine and other components.

Unique Feature: Many find that Elmhurst Dodge offers a complimentary multi-point inspection with each routine service. This service collaborates to ensure that nothing is overlooked, ultimately saving time and money.

Repairs and Parts Service

When it comes to repairs and parts service, Elmhurst Dodge strives to provide quality beyond the ordinary. Engine problems, transmission failures, or even minor scratches can be a headache for vehicle owners, but knowing that there's a reliable service center eases this burden. The key characteristic of repair services is their comprehensive approach; it’s not just about fixing what’s broken, but also ensuring that the entire system operates harmoniously.

A noteworthy aspect is the partnership with genuine parts manufacturers, ensuring that repairs use quality components that fit perfectly and last longer. This quality assurance is a significant draw for many customers who want reliable, long-term solutions.

Unique Feature: The availability of a detailed parts catalog online allows customers to see what’s available before even stepping foot in the dealership. This transparency fosters trust, as buyers can see what they're paying for and understand the value behind their investment.

Customer Feedback on Service

Collecting customer feedback on service is like taking a pulse on the satisfaction levels within the dealership. Elmhurst Dodge actively encourages opinions, recognizing that each response can lead to improvement. Customers have mentioned the staff's attentiveness and knowledge, which are often cited as standout traits.

Many reviews highlight well-organized appointments and wait times as expectations are managed successfully. However, some suggestions have pointed towards a need for improved communication regarding service duration, which could further enhance the customer experience.

Community Engagement and Involvement

In today’s automotive sector, community engagement isn’t just a tick-box exercise; it’s a vital piece of the puzzle for dealerships like Elmhurst Dodge. By immersing themselves in local initiatives and showing genuine support for the community, they can foster trust and loyalty among potential customers. It’s all about creating a symbiotic relationship where both the dealership and the community benefit. Engaging with the local population not only enhances brand visibility but also contributes positively to the dealership’s reputation, which can play a crucial role in customer decisions when it comes time to purchase a vehicle.

Diverse inventory of vehicles available at Elmhurst Dodge

Active participation in local events gives Elmhurst Dodge a chance to humanize its brand. When the dealership gets involved in charity events, sports sponsorships, or cultural festivities, it takes its identity beyond mere transactions. These efforts help create lasting relationships and can even turn a casual visitor into a loyal customer.

Local Events and Sponsorships

Local engagement often includes sponsorship of community events, which can range from sporting events to charity runs and festivals. Elmhurst Dodge has a history of backing local high school sports teams, providing not only funds but also vehicles that serve transportation needs during these events. This action serves multiple purposes: it garners goodwill in the community, gives visibility to the brand, and underlines its commitment toward youth and local talent development.

In this fast-paced world, visibility is essential. By sponsoring events, Elmhurst Dodge ensures it remains in the local conversation. Such initiatives push the dealership closer to being viewed as a cornerstone of the community rather than just a place to buy cars, which holds a great importance when people begin to consider their options for a vehicle.

“A business can go beyond the sale; it can inspire and uplift its community.”

Making a mark requires consistency. Elmhurst Dodge doesn’t just dip its toes into community initiatives; they dive in head-first, often collaborating with non-profits and local organizations for causes that matter. This ongoing involvement builds a network of support that goes both ways: the dealership benefits from local patronage, while the community thrives from the resources and attention it receives.

Customer Loyalty Programs

Communities, once engaged, often flourish through innovative loyalty programs tailored for local customers. At Elmhurst Dodge, loyalty is celebrated. With the introduction of programs that reward repeat customers, the dealership aims to foster deeper connections. For example, customers participating in local events might receive exclusive discounts or early access to new models. This creates not just a transactional relationship but a community of brand advocates who feel valued.

Loyalty programs can also include service incentives, where residents receive promotions for maintaining their vehicles within the dealer’s service department. This approach nurtures relationships and encourages word-of-mouth marketing. When customers feel appreciated, they are more likely to share their positive experiences with others.

Additionally, social media plays a pivotal role in these programs. Elmhurst Dodge has leveraged platforms like Facebook and Instagram to keep the community informed about ongoing promotions and events, allowing the dealership to build a more robust online presence. Direct interactions on social media invite feedback and improvement, ultimately paving the way for stronger community ties.

In summary, the importance of community engagement and involvement in Elmhurst Dodge's strategy cannot be overstated. Engaging locally not only brings immediate benefits but also fosters long-term mutual advantages for both the dealership and its customers.

Comparative Market Analysis

Understanding the automotive market is vital for any dealership looking to position itself effectively. Comparative market analysis sheds light on where Elmhurst Dodge stands in the competitive landscape, helping potential buyers and automotive enthusiasts grasp its value proposition. In the realm of automobiles, factors such as pricing, customer service, model availability, and geographical reach can significantly influence buyer decisions. This analysis not only informs consumers but also aids Elmhurst Dodge in identifying opportunities and weaknesses in their strategy.

Regional Competitors

Elmhurst Dodge operates in a bustling market where several dealerships vie for attention. Among its competitors are notable names such as AutoNation and Fletcher Jones. Each dealer brings unique offerings and marketing strategies, which makes the competition fierce. For potential customers, it's essential to consider a few aspects when evaluating these alternatives:

Pricing Structures: Different dealerships have varying approaches to pricing. Some may offer lower base prices, while others might bundle in higher-value services.
Inventory Variety: One dealership might have the latest models available; another might excel in providing certified pre-owned options.
Customer Service: Reviews from former customers can provide insights into wait times, sales tactics, and overall experience.
Local Presence: Some dealerships cater specifically to the local community, building loyalty through focused engagement.

Elmhurst Dodge has carved itself a niche among these competitors through a robust mix of new and pre-owned vehicles, structured financing options, and a transparent customer experience. Recognizing what competitors do right can offer lessons that may be applied to enhance their own operations.

Position within the Chrysler-Dodge Network

Elmhurst Dodge, as a part of the Chrysler-Dodge family, holds a unique position that benefits both the dealership and its customers. Being affiliated with a well-known auto manufacturer brings a host of advantages:

Access to Support: Dealers in the Chrysler-Dodge Network often receive significant support in marketing, service training, and inventory management, allowing them to present their offerings effectively.
Brand Strength: Chrysler-Dodge has positioned itself as a robust player in the automotive industry, making Elmhurst Dodge a credible choice for buyers interested in reliability and innovation.
Shared Resources: Within the network, dealerships can share resources related to purchasing trends, service offerings, and customer insights, enhancing overall satisfaction for clients.

In this fast-evolving market, knowing your network's strengths is essential. Elmhurst Dodge leverages its positioning within Chrysler-Dodge to provide tailored solutions that meet community needs. This focus on local engagement, coupled with the advantages of being part of a larger network, places Elmhurst Dodge in a favorable position to attract and retain customers.

"Understanding your competitors is just as essential as understanding your customers."

Future Prospects of Elmhurst Dodge

The future prospects of Elmhurst Dodge hold significant importance, not only for the dealership itself but also for potential consumers and the overall automotive landscape. Understanding future developments provides insights into how the dealership may enhance its customer engagement and sustain its competitive edge. As Elmhurst Dodge navigates an evolving market, factors such as upcoming model releases and strategic growth plans will shape its next chapter, making this discussion particularly relevant.

Upcoming Model Releases

As the automotive market shifts towards efficiency and innovation, Elmhurst Dodge is gearing up to introduce exciting new models. While exact release dates can often feel like chasing smoke, hints indicate a strong lineup that includes not just performance-driven vehicles but also those equipped with advanced technology and eco-friendly options.

Electric and Hybrid Models: Recognizing the surging demand for sustainable vehicles, new electric Dodge models are anticipated. Products like the next-generation Dodge Challenger ED (Electric Drive) may incorporate cutting-edge technology, offering an eco-conscious alternative without skimping on performance.
Enhanced Features for Existing Models: The upcoming versions of classics like the Charger and Durango may receive a tech makeover. Expect enhancements in driver assists, infotainment systems, and safety features, providing a competitive edge while meeting consumer demands for more integrated technologies.
Limited Editions and Special Models: Special releases catering to automotive enthusiasts are likely on the horizon. Dodge could roll out limited edition models that showcase distinctive styling cues, performance upgrades, or exclusive features. Anticipation around these models can create buzz within the community and drive more customers to the dealership.

If Elmhurst Dodge can successfully orchestrate these releases, it will not just serve current customers but attract new ones, maintaining its reputation as a go-to destination for Dodge enthusiasts.

Strategic Plans for Growth

The growth strategy of Elmhurst Dodge is crucial in ensuring longevity in a competitive market. A proactive approach to adaptation is required, emphasizing several strategic elements that focus on both the consumer experience and operational efficiency.

Expanding Digital Presence: Investing in a robust online platform can enhance customer interactions. By offering virtual tours, live chat support, and online financing processes, the dealership can cater to tech-savvy consumers who prefer online shopping.
Community Outreach Initiatives: Strengthening community ties by participating in local events can increase brand recognition and customer loyalty. Hosting car shows, sponsor local sports teams, or initiating charity drives can foster goodwill while establishing Elmhurst Dodge as a cornerstone of the community.
Training and Development Programs: Prioritizing employee training ensures that the staff remains knowledgeable about the latest advancements in automotive technology and customer service practices. A well-informed and capable team can greatly enhance the overall customer experience.

"In the end, growth is not just about numbers; it's about building relationships that matter."

As Elmhurst Dodge implements these strategies, it will be poised for sustained growth, elevating its stature within the automotive industry while enhancing its connection to current and prospective customers.

By tackling the future head-on with innovative releases and strategic growth plans, Elmhurst Dodge is setting itself up for a promising trajectory that will ultimately benefit consumers and the brand alike.

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